Tiwa Savage no doubt is the most influential Afro-beat singer in the continent; she can sell out the 02 Arena in London, and multiple shows across the world.
She is presently dotting the sky lines across the world- From the longest bridge in West Africa- (Lagos third Mainland) to times square New York and California West Side. Her single 49-44 is enjoying a massive push and publicity
But make no mistake, Tiwa is not just promoting her single, it’s an announcement of global Tiwa!It’s a shout out to the world – Global Tiwa is here, and she has not lost touch with her roots.
Tiwa had to come back home to her roots in Nigeria to find her voice and her star-power
In 2009 After graduating from Berklee College of Music, she scored some music writing gigs with Sony music, she was also a backup singer for George Michael, Mary J Blige and even Whitney Houston- she was not doing so badly in the UK.
But Mega Stardom would only come when she made the tough decision to move back to Nigeria to find her sound.
It did not come easy- during her recent London listening party she spoke about everything she experienced earlier on in her career- sexual harassment, bullying from prominent women (including Governor’s wives), radio stations banning her songs- but most difficult challenge was that no record label wanted to touch her – EME, Storm Records, even Mo-hits.
Her big break came after DonJazzy and D’banj split up, he finally agreed to sign her into his new label Mavins.
Davido also had to leave the United State and come back to give his ambitions a chance, against the instructions of his dad
He left his studies at the Oak wood University Alabama and quietly flew back to Nigeria without informing his father and started doing small club appearances trying to promote the very first single he produced himself. He was just 16 years old.
Don Jazzy also left London in the early 2000 where he was working as a security guard at McDonald.
He learnt how to produce songs while in London and started making music- then he met Dbanj.
Together they returned to Nigeria and established Mo-hits records and recruited other stars like Ice prince and Wande Coal.
Banky W a dual citizen of United States and Nigeria also made the brave decision to return to Nigeria in 2008.
He made a big splash with Ebutte Metta which was just a cover to Rihanna’s hit song Umbrella. Unable to find a record deal he Established his own label EME and with time signed artists like Niyola, Shaydee, Skales and Wizkid which would later prove to be one of his best moves yet.
As Tiwa savage takes the world in local hair do and bold new music video- lets remember that inspite of whats said about Nigeria, she came home to the source (like many before her) and became a Megastar