#BBNaija double Wahala is the most successful season of the show in terms of viewer participation and popularity of housemates; Its almost one year since they left the big brother house, who is breaking the bank?
5 Nina Ivy
Niña is not the most creative of the bunch- Most of her personal projects are Me too(s), Knockoffs and look-alike(s) , Her YouTube channel can do with some content strategy, but what she lacks in creativity, she makes up with her beauty, her hard-work and can do spirit.
Her Instagram feed is full of bold and beautiful pictures, so its not surprising that she has an impressive 1.2 million Instagram followers.
She has not really scored some big brands but she is working with some privately owned business like Grerivian Cosmetics and periwinkle residences Lekki. Previously she has also worked with a Shape wear brand.
Her biggest success story is definitely her self owned businesses; She has started Niña hair, eyelashes, lipsticks under her company Niña empire.
4) Alex –
Alex makes her money mostly from endorsements, the goodwill of fans and her paid YouTube Channel.
She has not started any personal business venture- but her creativity can take her places – (check out her well coordinated YouTube Channel)
Her Instagram page speaks volumes to her personality, She does short comedy skits, she dances and is big on club appearances and hosting red carpets.
When it comes to endorsements Alex is killing it; She signed to several brands like My Paddi, L’Avyanna cosmetics, and Genesis colony real estates. she also gets several one off campaigns with big hitters like Zenith bank, Globacom, Espcom travels, Access bank…Many thanks to her 1.4 Instagram Followers
3 Tobi Bakre
Fresh out of the big brother house Tobi was still wearing casual T.shirts and distressed jeans for his Media rounds.
But slowly his Aura started to change- Top notch designers like Micheal Black and Aramanda styled him from free. He also got on-board with image makers –Treslis group that coached him to define his style- he was slowly morphing into a money making celebrity.
Tobi matched sweet boy looks with sheer hard-work- he became very serious about his job as an Instagram model and very professional about his photo shoots-his efforts paid off with 1.2 instagram followers and an impressive line up of brand endorsements: (Amstel Malta and Durex, Play Apparel)
He also has his hands on every pie he can reach for – photography, YouTube Channel, presenter, Actor.
Cee- C is clearly number two- dont argue with the facts. When she just got out of #BBNaija house, it seems her many controversies would be the end of her….
But she got to work. She named her fans the Spartans, and gave them a reason to congregate on social media
With coordinated slay images on Instagram and powerful quotes about moving ahead, she made it loud and clear that she does not plan to disappear- she has since gained 1.4 million users
House of Lunettes and Slimgirl Shape wear were the first to give her a shot- now a plethora of others have followed suit- Guinness, Huwaei, Naira Bet, ghandour cosmetics, just to name a few
Cee-C is winning on the gram with endorsements and as a fashion Icon, but her biggest victory yet is the Launch of her fashion line Cegar
Cegar . pic.twitter.com/pcgtpnOTUn
— King Cee-C (@Official_CeeC) February 20, 2019
Its clear from the presentation that it was well thought through – the Cegar brand which sells sports wear for women was built around her personality of being strong and resilient.
She may not have as much followers on Instagram like Cee-C and the rest, She may have not have as many brand endorsements, but she seats pretty as a cool, calm and calculated millionaire.
Last year, when she launched BamBeauty Oil, she made 25 million in total sales.
Her product is fast moving, a new trend with very few big players, and requires a constant restock! – in addition to the fact that she is now distributing through Jumia which gives her unbeatable reach
In addition to her business success, BamBam has grounded herself as a force in Nollywood entertainment scene;
She played a prominent role in Nollywood movie “Foreigners God” , had a very remarkable performance in music video “child of the world” by Falz. She also performed on live stage Moremi the musical in Lagos.
BamBam is making bank with paid endorsements Like Jumia, Wristwatches Micserah and occasional paid partnerships with Dubai tourism largely thanks to her over 800,000 followers.