Wizkid was at New York for the one Africa music festival where he was billed to perform. Ahead of the show, he opened a popup shop (temporal store) at the high brow Washington Street in Manhattan.
The pop up store was beautifully finished with a glass dome emblazoned with “Star-boy”. It was open for a few hours and had limited edition Merchandise on display for sale . These includes bandanas, a star boy-branded tour jacket–style bomber and a Made in Lagos green and purple gradient tee
Wizkid spoke to Vogue about his new collection “For me, when I dropped my last project, I just felt it was time to do something for my fans, so they could have almost like, a piece of me,” explained Wizkid. “I sat down with my team, and we did a couple designs, we designed some shirts and some bandanas, and we just decided to put it up for the fans— we intend to launch a new collection every three months”
He leveraged the Merch sales to hype his upcoming album – Made in Lagos which would be released on October 1st
And back to the show which took place yesterday- He absolutely killed it as he got his fans to sing along to his hit tracks…Soco, Manya , BabaNla: view details via Wizkid’s official Instagram account- https://www.instagram.com/p/BmZT3GvFtHb/?taken-by=wizkidayo
Vogue fashion magazine covered Wizkid’s stay in New York and they seemed visibly impressed. Their editorial described Wizkid as Africa’s hottest pop star by almost any measure
Hmm, Davido must hear this.